Search Engine Optimization, or SEO, is one of the most robust ways to attract quality traffic to your business. While some companies may rely on pay-per-click advertising to bring in leads, there are numerous advantages to investing in an organic SEO strategy. Here are five of the most significant ways SEO can spread the word about your brand and increase your number of sales.
SEO Attracts The Right Customers
One of the most attractive benefits of organic search engine optimization is its ability to put your business at the front of money spenders and decision makers. Most people who research a topic are doing so to choose the best product or service. Therefore, when SEO puts your business in front of them as a solution to their online inquiry, it results in higher lead conversion rates.
You Can Educate Customers Through Content
A key component of organic SEO is the creation of quality and consistent amounts of content. This integral aspect allows you to talk to your customers about the products and services you offer 24/7 (your website is a cheap 24-hour salesman!) The more content you have available on your business website, the more time users are likely to spend on your site, translating to better brand awareness and education.
Reach New Customers Without Spending More Money
About 70-75% of customers click on the websites listed on the first page of results. If you’re appearing on page one, you’ll quickly captivate an audience ready to connect with your brand and buy into your offerings. Improving your optimization and putting an emphasis on SEO is essential to every growing business, and the pricing doesn’t change as you increase your reach and rank on search engines.
Rank Evokes Brand Credibility
Higher search engine rankings don’t automatically provide a business with more leads, but it does increase a brands’ credibility. As a customer researching a new product or service, I know that page one businesses are there for a reason. When you’re ranking on page one, your brand is awarded instant credibility.
SEO Improves Social Media Presence
Your website is not the only place that SEO brings traffic too. Social media accounts can be incorporated into the process by utilizing the same strategies when making posts. When you impress your visitors with quality content, they are more likely to follow you.
Interested in Starting Your Search Engine Optimization Efforts?
These benefits are full of growth potential. Investing in a plan of action surrounding organic Search Engine Optimization is the most efficient way to expand your business. Contact KOB Advertising today to learn more about how we can help you achieve greater success through the use of SEO.