When it comes to building a complete and effective marketing strategy, you need to design a campaign that addresses both your long-term and short-term sales goals. In addition to tailoring all advertisements to match your business’s needs, it’s essential that you’re optimizing each ad to support your customer’s sales journey. To ensure both of these needs are met, it’s vital that you partner with an experienced SEM/PPC marketing team. At KOB Advertising, we make sure your business goals and customer expectations are met through effective search engine marketing and pay-per-click campaigns.
What is PPC?
PPC stands for pay-per-click, which is a core component of search engine marketing. When you create a paid search marketing campaign, users will see your ads at the top of their search results according to the keywords you are targeting. Our team of PPC experts help you discover and target the most relevant and valuable keywords for your industry, as well as geo-location information that can help narrow down the number of people who will potentially see your ads.
When we launch your PPC campaign, we will monitor the ads on a daily basis to identify opportunities and eliminate errors. Other optimizations and updates we’ll make with paid ads:
- Advertisement display time
- Ad placement
- Ad copy
- Budget and keyword bids
Why Does Your Business Need Pay-Per-Click?
By now you’ve probably heard a lot about SEO, or search engine optimization. SEO marketing promises to help you get more visits to your site for less money by building up many different pathways for users to find your site organically when you search. Instead of paying for ad placement or clicks, SEO takes advantage of Google’s existing ranking system and puts your site at the top of the list as the most relevant result for any search.
Unfortunately, it typically takes more than six months to start seeing real consistent results with SEO, and part of Google’s algorithm takes into account how many people are currently visiting your site. By adding PPC to your digital marketing plan, you can help bridge that six-month gap. This means that viewers will start going to your page right away, where they can share your content and start leading others to your site. This is a very important component of a successful SEO campaign in the long run.
Thus, PPC is advantageous on both fronts. It offers both immediate and long-term results. Ultimately, many businesses start out by budgeting more money towards PPC, and slowly ramp down their PPC spending once their SEO results start to ramp up accordingly. This creates a balanced approach to search engine marketing.
Why Choose KOB Advertising?
KOB Advertising is a leading SEM agency in New Mexico. We have marketing experts working day and night to stay up to date on the latest Google AdWords changes. Our team knows the ins and outs of how SEM, PPC, user engagement, and SEO all work together to create a cohesive and effective strategy. We can work with you to develop a short term and long term plan that will fit your budget and needs. Once the research is completed, we can tie it all together with a comprehensive list of the best keywords and focal points for your campaigns to draw in users and send your content out across the web in less time.
If you have been looking for a search engine marketing agency in Albuquerque, give us a call today and set up your first consultation. We would be happy to show you how these systems work together to put your website at the top of the page whenever someone is in need of your products or services. Don’t rely on SEO alone to get the job done. Pair it with a PPC plan for the best results.