Search history targeting is crucial for businesses who want to keep a finger on the pulse of their target buyers. It helps them spend less and get more out of their digital marketing campaigns.
The History of Search History Targeting
Targeted advertising has been around for a while, starting in the early 1990s. Historically, the “targeted” approach was very similar to the method used on television commercials. Ads were delivered to the broadest part of their audience. It wasn’t until the early 2000s that online ads started incorporating people’s search history to customize ads and follow consumers around the web.
I’m sure some of you can recall the times when you would search for things online, and ads would appear that didn’t always seem to be things you wanted, needed or seemed relevant to you at all. Young adults might see ads show up about dentures or the elderly might see surfboard ads. Times have changed, if you look up “leather purse” suddenly all of the online advertisements that you see are for purses, backpacks and duffle bags? Search history is tracked to serve consumers with more relevant ads. This can speed up the time it takes customers to make their decision and ultimately, their purchase. It’s a win-win for customers and businesses.
Why Does Search History Matter?
When it comes to creating effective paid advertisements, search history targeting is one element that you have to consider. While following GDPR compliance practices, we work with you to develop highly-targeted ads that appeal to a user’s search history, interests, geo-location, and past behavior.
Choose KOB and Your Marketing Problems Will Be History
KOB Advertising is the leading search engine marketing agency in Albuquerque. We have been providing search history targeting and other digital marketing services in New Mexico for many years. We have extensive experience in a wide range of industries, and our experts will work with you to put together a custom paid search marketing campaign that will be right in line with your business goals. We know how to create a plan that will be perfectly suited for not only your industry but your company as a whole. Our experts have years of experience working in many sectors including the restaurant space, home and garden, retail, travel, education and many more.