Maximizing retail profits means increasing the size of your customer base. Now that many people prefer to shop online, it’s time to take retail marketing into the digital realm. Here are five great retail marketing tips to reach as many customers as possible, both online and in your store.
1. Social Media Advertising
Places such as Facebook, Twitter, and Instagram are popular with modern consumers. Social media sites provide opportunities to interact with friends every day, and they also let people keep up with their favorite brands. When coffee shops have an enticing new drink to promote, social media is one of the best places to get customers excited about it. The same thing goes for clothing stores, restaurants, and other retailers. Paid social media ads help your brand get noticed above the clutter, letting you build a closer relationship with your customers.
2. Digital Advertising
Digital advertising includes everything from banners and popups to blog articles and smart SEO. It’s a way of making sure your products appear to people in the mood to buy.
- Attractive: If a picture says a thousand words, then digital images and content say a ton about your brand personality. They make people fall in love with your store.
- Flexible: It’s easy to experiment with and modify online marketing campaigns from month to month to make sure you achieve the desired results.
- Effective: Professional digital marketing campaigns drive increased traffic to your website, making a great first impression on potential customers.
- Smart: With digital advertising, you can set preferences to have ads appear at specific times of the day or when people are located a certain distance from your store.
You can unify online ads with brick-and-mortar locations. By announcing in-store discounts or new releases online, you motivate customers like never before.
3. Online Video
Online video advertising is flexible. For example, you can create a branded video for YouTube, highlighting the top fashion styles of the season or use video guides to explain the differences between your products. YouTube video advertising shows product adds whenever users watch content related to your target market. When people look at cooking videos, for example, they may see ads for high-quality cookware.
Video content creates strong customer engagement and convinces people that your brand is trustworthy and friendly. Millions of people watch videos every day, so this type of marketing is great for increasing brand awareness and promoting your products to the customers that count.
4. QR Codes in Your Store
Another way to unify online and physical store locations is with Quick Response codes. Customers can scan these square codes using their smartphones. This takes them directly to a product page on your website.
Attaching QR codes to promotional materials in your store can convince shoppers to make a purchase, show more details or suggest similar products.
5. Paid Search
To maximize your online brand recognition, you want your website to show up in Google searches. One solution is to use paid search tools such as Google AdWords. This way your products appear at the top of page one for your chosen keywords. This has several benefits:
- Establishes your brand as a major name
- Makes it more likely for people to buy your products
- Boosts word-of-mouth advertising
- Enhances your other digital marketing programs by increasing clicks
AdWords tools let you customize exactly where your ads appear. This way you can geo-target customers for local store marketing within a certain radius.
Take Your Retail Brand to the Next Level With Effective Online Marketing
There are endless ways to connect with online customers and successfully build engagement with your brand, including email campaigns, SMS messaging, retargeting ads, and website chatbots. The best solution for your needs usually depends on your target audience.
At KOB Advertising, our web professionals can help you create a custom digital campaign that delivers results. Contact us right away for more information or to get started with a breathtaking retail marketing campaign.
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