Micro-proximity targeting, or geo-fencing, is a location-based paid advertising technique that businesses use to communicate with customers in real-time. This type of geographic targets people close to your business at the moment that can trigger immediate sales.
Historically, micro-proximity targeting used cellular data, but now things are moving toward apps that can deliver messages. While evaluating your own life and daily activities, think about how convenient it would be to see top restaurants around you without having to manually conduct a search. Or, if you’re headed towards a shopping center, being able to see what stores have sales and discounts running. The micro-proximity target is beneficial for the customer as well as the business owners.
How Does Micro-Proximity Targeting Work?
Restaurant owners may want to set up a geofence 1 mile around their location to target people thinking about where they want to eat on their lunch breaks. Doing this will allow content to be served to the right people at the right time. Ads will appear using data from location-enabled apps on mobile devices within that area and link to your website so people can learn more about your offer and brand. The message can be set up to appear as an email alert, text message or in-app notification as people enter into the geographic boundary or fence. Additionally, if you run a retail store, you could set up a geofence around your store that pushed a coupon that will help customers take that next step and make a purchase.
Why Choose KOB Advertising?
Let the top search engine marketing agency in Albuquerque help you reach your business goals. We are a dedicated, talented team of digital marketing experts located in New Mexico with an extensive background in micro-proximity targeting and other paid search techniques. We have worked with a wide range of different industries and offer digital marketing services that you might not even be aware of.