– “59% of the total United States households own an internet enabled device capable of streaming content to the TV”
– “93% of streamers are reached by traditional TV in an average day.”
– “Albuquerque residents spend 4 hours per day watching Live TV and only a combined total of 1 hour and 22 minutes watching time shifted TV, DVD/Blu-ray, game consoles and other multimedia devices.”
– “The average American, age 18-34 spends 24 hours and 46 minutes watching television in a single week.”
Advertising – Calling public attention to a business’ products and services by paid announcements in newspapers, magazines, over the radio, television, billboards, online, etc.
Behavior targeting – A marketing method that uses a person’s web activity to deliver ads that relate to their browsing and shopping behaviors.
Branding – Branding aims to establish a significant or differentiated presence in the market that attracts and retains loyal customers.
Broadcast calendar – The Broadcast Calendar is designed to follow a uniform billing period and was adopted by broadcasters, agencies and advertisers for billing and planning functions. The standard broadcast week starts on Monday and ends on Sunday. The standard broadcast month ends on the last Sunday of the calendar month.
Broadcast TV – The bare bones of television – where a television signal is transmitted by a radio wave to the receiver. These channels include CBS, ABC, NBC, CW, Fox and PBS – the basic channels.
Cable TV – A system that delivers television programming through cables to the individual receivers of paying subscribers. These companies include Xfinity and AT&T.
Click through rate (CTR) – A ratio showing how often people have clicked on your ad. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
Consumer – A person who purchases goods and services for personal use.
Content targeting – An ad-serving process in Google and Yahoo that displays keyword-triggered ads related to the content or subject of the website a user is viewing.
Demographic targeting – Reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
Device ID (device identification) – A distinctive number associated with a smartphone or similar handheld device.
Digital Display- Online advertising that comes in several forms, including banner ads, rich media and more.
Email Marketing – The promotion of products or services via email.
GEO targeting – The practice of delivering content to a user based on his or her geographic location. This can be done by city or zip code level via IP address, device ID, geo-fencing, and more.
Geo-Fencing – A technology that defines a virtual boundary around a real-world geographical area. Once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters or exits the specified area.
IP Address – A unique set of numbers separated by periods given to a device connected to an online network.
IP targeting – The process of targeted internet advertising to specific households, or buildings based on their Internet Protocol address. You can reduce wasteful ad spend because you’re only showing your ads to those exact addresses where your target audience is.
Linear TV – TV delivered in a standard, live, non-time-shifted or DVR’d manner. The standard way that people watch TV from the 1950’s through today.
Marketing – The process of connecting customers to products and services.
Nielsen – A leading global information & measurement company which provides market research, insights & data about what people watch, listen to & buy.
OTT/Connected TV – The delivery of film and TV content via the internet, without requiring users to subscribe to a traditional cable or satellite TV service.
Programmatic advertising – The use of software to buy digital advertising.
Public Relations – The positive public perception of a company earned through communication between the organization and consumers.
Retargeting – A form of online targeted advertising ads that are served to people who have already visited your website but did not complete a purchase.
Satellite TV – A method of getting television programming into your home that relies on transmitting data from a communications satellite in outer space. (ie. Dish Network, DIRECTV)
Search Engine Marketing – Buying website visitors through paid search listings
Search Engine Optimization (SEO) – Earning website visitors through unpaid or free listings
Search retargeting – Targets user audiences based on previous keyword searches they have conducted on search engines such as Google, Yahoo & Bing.
Smart TV – A television with a built-in internet connection which allows users to download streaming applications directly from the television.
Streaming – Video or audio content sent over the Internet and played immediately. With streaming media, the user does not have to wait to download a file to play it because the media is sent in a continuous stream of data it can play as it arrives.