Automotive sales is a competitive industry. If you don’t use the right marketing tactics, how will your potential customers know where to turn? Studies show before heading to a car lot, 97% of buyers will begin researching online. What does this mean for you? Your car dealer marketing plan better be at the top of its online game. The following are some ideas to get you started.
Encourage Customer Reviews
Customer reviews aren’t technically commercials for your business, but they certainly act as such. Potential customers generally place more value on an unbiased review than the information they read on your website or learn in your showroom.
Your automobile marketing plan should include building up your customer reviews. You could do this by contacting satisfied customers and asking them to write a Google, Yelp or social networking review. You could also have a page on your website where you encourage customers to leave a review. You might also consider inviting satisfied customers to create a video testimonial you can post on your site.
Create a Mobile Ad Campaign
You see people on their phones all day, every day. You might even be one of those people. When someone goes to look up information about cars and dealerships, they could be starting with their mobile devices. Have you worked to create visibility in mobile ads? You might do this through text messaging, mobile app ads and banner ads.
Get Creative With Email
Your email campaign shouldn’t include pre-made templates. Get creative with the content you send to past, current and potential customers. Each target market should have its own unique approach that will get your customers wanting to know more. Upon initial contact, provide an easy way for the customer to get in contact with you. This could be through a direct link to a contact form or through an included phone number that enters the individual into a contest of some sort.
Enlist Social Media
It seems everyone is on social media these days. If you want a great way to reach potential customers, this is something you must include in your automobile advertising campaign. In social media, you can
reach beyond the typical pictures and technical information found on websites. With a social platform, you are able to post videos and images that customers want to see, want to share and want to visit time and again.
Social advertising allows you to get creative, personal and interactive. Get your customers in the conversation and learn what they really want by asking the questions that pull them in and get them involved. This is a great platform to announce contests, promotions, and new information about your dealership.
Create Valuable Content
If your content isn’t on point, it won’t reach your target market. Valuable content is essential to getting your name at the top of the searches. Some strategies to use to do this include:
- Using Related Keywords – Your keyword strategy should include words and phrases related to your ad campaign. Meta descriptions, title tags, headers, and subheaders can all play a role in this.
- Using Negative Keywords – Stay close to your search query report to learn what keywords are generating irrelevant searches. Use negative keywords to block those out.
- Writing Content Customers Want – Customers like vehicle reviews, FAQs, “how-to” articles and “tips for…” content.
- Including Hyperlocal Content – Your content should include words, phrases, and information directly related to the area your car dealership is located.
Place Content With Local Publications
Contact different local online publications to see if you can include a piece that will link back to your dealership. By creating valuable content, it will generate more leads to the publication’s website, and within your content will be links that take readers to your website. It’s a win-win for you and the publication.
Getting Started Today!
There are a lot of things you can do to beef up your car dealer marketing campaign. In addition to these six tips, contact KOB Advertising today via the online form or by calling 505-764-2403 to learn more about what you can do to increase your sales and online presence. We are more than happy to help you with your business
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