By Meridee Barker, KOB Advertising Account Executive
Do you know how you can build trust through your marketing messages? As your mom probably advised: you never have a second chance to make a good first impression. For many businesses, an advertising message makes the first connection with consumers.
Since most consumers are searching online before they actually reach out to a business, your digital presence can be a deal breaker or maker. Zen Media founder and CEO Shama Hyder, in her Inc.com column, recommends that you start with your website. Do you even have a website? If not, it’s time to create one, and we’d be happy to assist you with that. If you do have a website, when’s the last time you updated the pages? Consumers who encounter a website that’s slow to load will quickly move on. Their eyes will glaze over if they find themselves looking at flashing images and colors that clash.
The more online visibility you have, the more potential shoppers will engage. You may not have the time or expertise to manage reviews. Reviews are critical to consumers in determining who they want to purchase products and services from. We can show you the steps you’ll take to encourage customers to leave reviews and engage in positive public dialog.
Negative reviews aren’t always bad as long as there aren’t too many of them. Responding quickly and visibly to negative reviews shows consumers, and potential customers, that your client will work hard to keep customers happy.
We can work with you to improve every aspect of your online presence, and consumers will notice consistency and accuracy. Then your Account Executive can discuss the results and the steps you can take to improve your numbers.