Stay Ahead of Your Competition
The modern-day buyer is bombarded with information across all platforms. Therefore, as technology progresses, so should your real estate marketing tactics. To cut through the noise of competitors and miscellaneous distractions, it is a wise decision for a company to invest in real estate marketing―especially if they are determined to outshine and outsell the rest.
When you partner with KOB Advertising, you gain an expert in the real estate marketing space. We’ll help your website stand out from your competitors and, through SEM/SEO tactics, we’ll help you sell more homes/book more tours online. Learn more by contacting our team directly.
Real Estate Marketing Strategies That Work
As you sit down to plan your future sales goals and target customer profile, consider the following marketing tactics and how they can aid in meeting your objectives:
Demographic Targeting―Imagine delivering relevant communications directly to your ideal home buyer, with no dilution of content and audience. Using proven strategies and accurate research, your target demographic can be digitally defined and analyzed to create advertising that speaks only to them. Some of the demographics we can target:
- Gender
- Age
- Income
- And more!
Geo-targeting―You may have the demographics defined, but the geographical location of your market adds another useful layer to your real estate marketing strategy. Do you only advertise to customers in a certain region? Do you want your name to become more well-known in a specific city? Do you want to advertisements for specific houses in a certain zip code? Target home buyers who are looking in a specific neighborhood (price range)? Our team of real estate marketing experts can help with all of that!
Retargeting―Reach out to previous clientele or guests that have shown interest in your real estate company, or even looked at a specific property, with search retargeting! Through the use of “cookies,” your site can recall a visitor’s browser information and welcome them back as a valued and remembered customer.
Behavior targeting―Who has not experienced interruption and distraction during an important Internet search? Fortunately, behavior targeting allows the user to pick up right where they left off along with additional relevant ads and marketing. This technique brings your company to the attention of potential clients and ensures follow-through for ‘almost there’ home buyers.
Straightforward and efficient, these successful tactics are excellent examples of how the right marketing company can maximize your advertising budget and increase your bottom line. In spite of continually evolving technology, with the right strategies in place, your real estate company can accommodate those changes.
Start Your Real Estate Marketing Campaign, Today!
If you are ready to expand your market, generate more sales, or establish effective branding, KOB Advertising has the tools and experience to reach your goals. To find out how real estate marketing can bring your company to the head of the pack and the attention of your customers, contact us today!
