Have you ever noticed the ads strategically placed above your organic search engine results? They exist as a result of search engine marketing, or SEM.
Though you hear a lot about SEO in the world of marketing and advertising, search engine marketing is not as commonly known. SEM often gets classified with other pay-per-click ads on multiple platforms, such as Facebook and Instagram. While this is not an inaccurate classification, SEM is a particular type of PPC ad. As the name implies, it works its magic solely on search engines such as Google and Bing.
As SEM is a valuable tool, here are the elements and steps you must follow that will make an important, effective, and lead generating campaign.
First, Get To Know Your Customers
Learning about your customers should be the first step in any marketing campaign. Without first understanding your audience and what resonates with them, it is both inefficient and ineffective to craft any message or ad―no matter how creative it may be.
Start by checking the data analytics software your company uses to identify demographic information, including age, gender, income level, and spending habits. Once there is a thorough comprehension of your demographic, you can move forward with the rest of the marketing strategy.
Next, Identify the Right Keywords
SEM is ideally used alongside SEO. When this instance occurs, the keywords your company is most likely to rank for organically would already be known as they are needed for search engine optimization. However, if this is not the case, you will need to conduct a proper analysis of these keywords to build a list of 5 to 20 per ad group on Google AdWords. Identifying the appropriate keywords are essential in SEM as they help you show ads to one particular audience.
Then, Set a Budget
SEM is relatively inexpensive compared to traditional forms of marketing, making it tempting to run and re-run several ads. While it may be beneficial to your business, it may be problematic to your businesses finances. Therefore, it is always important to set a budget, regardless of whether or not the tool is reasonably priced or not.
Finally, Create an Amazing Landing Page
Create more than a landing page, but an amazing one. Use high-quality images, craft a clear message, include a call to action, and conclude with a contact form or additional tool to either gather information or complete the sale.
To assist you with this task, Google created a landing page analytical tool.
Partner with a Professional SEM Digital Marketing Agency
There are many tasks necessary to create PPC ads that generate high-quality leads via search engines. To ensure the process is done correctly every step of the way, the best solution is to call in the experts. At KOB Advertising, we provide the experience and expertise you need to grow your business through SEM and other effective marketing and advertising tools.
Give us a call at 505-308-0779 or submit your information via our contact us page to schedule your free consultation and marketing analysis today!