A well-planned email marketing strategy can be one of the most effective and cost-friendly ways of increasing sales. Email is both easily targeted and simple to automate so that you can nurture customers through the buyer’s journey. No digital marketing strategy is complete without the help of an email marketing agency in Albuquerque.
Creating Mailing Lists
Every great email campaign begins with a mailing list of current and potential customers. Most customers opt-in to email newsletters willingly online whenever there is an opportunity to get a great deal. However, it also takes a concerted effort to build up an email list with new subscribers. We use advanced tools to target potential leads, win back old customers, and keep current fans actively engaged with what’s going on. This process is typically merged with your existing content strategy to encourage users to sign up for more information.
From there, your mailing list can be further broken down into target verticals and demographics to help you create an individualized experience for the user. By sorting subscribers into groups, they can be targeted with the products and services that are most relevant to them, as well as receiving content that closely aligns with their place in the buyer’s journey. For instance, sending more educational content when they are in the beginning stages of shopping, and more direct product-related content when they are in the final stages of purchasing.
Highly Personalized Touch Points
Unlike other advertising methods, email marketing allows you to use the subscriber’s name and personal info within the email to grab their attention. Addressing users by name is shown to improve open rates on emails and helps you build rapport. Users feel more at ease with a personalized email rather than a blast email that may not be relevant to them.
Furthermore, the individual’s search history and previous shopping activity on your site can be used to create product highlights specific to them. Thus each individual will open an email that has pictures and products reflecting things they already know they like.
Tracking Performance
It’s not enough to send out hundreds or thousands of emails blindly each month. With managed email campaigns you can efficiently perform A/B testing to track the performance of your different emails. This helps you refine your email newsletters, create better headlines, and see more significant returns. You will be able to see your open rates and conversion rates for each email template, so you have an understanding of what works and what needs work.
Aside from having visibility on who reads your e-blast or newsletter, you will also be able to track user activity on your mailing list. Subscribers will have the option to opt out of your email list at any time, but you can also cull inactive users along the way by tracking those who have not opened your emails in an extended period. This saves you time and money in the short term but has also been proven to improve your rapport with customers by showing them that you know when enough is enough. Customers feel that they can trust a company who knows when to back off and give them their space.
Get Started in Albuquerque, NM
KOB Advertising is based in Albuquerque, New Mexico. We offer internet marketing packages that include a comprehensive email strategy for any business. Whether you are selling B2C or B2B, we can help you craft content and email campaigns that will get the reader’s attention and lead them further into the sales funnel. Our team knows just what to do to get your mailing list growing overnight. Contact us today for more information.
