In today’s online world, people don’t turn to the phone book or newspaper when deciding where to eat. They go online instead. To help your restaurant flourish with a large clientele nowadays, it’s essential to use digital marketing. Having a great restaurant marketing plan enables you to maximize the benefits of your website and social media accounts.
Restaurants have several important goals when it comes to digital marketing. First, you want to attract new clients. Another goal is to have better engagement with your customers, making them feel satisfied not just with your food, but also with what your brand stands for. Here are some restaurant digital marketing tips to make it happen.
1. Focus Heavily on Social Media
Social media marketing is a great way to create a large following of loyal patrons. Spending time on Facebook, Twitter, and Instagram helps you interact with new and long-time customers. Responding to comments and sharing exciting posts with social media users pays off significantly in customer engagement.
Benefits: With attractive photos, social media posts can make your food irresistible. Loyal customers are a great source of indirect marketing since they share your posts with friends, leave awesome reviews, and introduce family members to your food.
2. Make Sure Your Website Is Mobile Friendly
Many people search for information on the internet using their phones. If your clients are on the go, coming home from work, or planning a night with friends, you want your website to look great on their smartphone.
Benefits: Vertical images make your food look attractive. Optimizing web pages for mobile ensures your clients find what they’re looking for quickly, be it your physical address, phone number, or menu.
3. Include Local Keywords in Your Posts
Good SEO for restaurants helps you attract local clientele. To reach local customers, you need to focus on geo-specific keywords. Potential customers usually search for terms such as “best BBQ restaurants near me” or “best Italian restaurant near me.”
Benefits: Local-keyword SEO is a smart use of your digital marketing budget. You want to entice people in your area looking for a restaurant, preferably when they’re hungry.
4. Advertise Enticing Promotions and Discounts on Social Media
Three amazing visits are the golden number for turning new customers into long-time clients. Few things are as effective for driving restaurant visits as exciting promotions.
Benefits: Incredible deals have the power to convince people to pop in for a visit. Promotions also make clients associate your brand with life’s best moments. For example, game-day drink specials make sure fans watch the game at your restaurant.
5. Use Social Media To Create an Emotional Connection With Customers
Twitter and Instagram help your restaurant’s unique personality shine through. Apply the rule of thirds to your posts: one-third of posts for highlighting your brand personality, one third for re-posting client-generated content and one third for direct promotion of your products.
Benefits: Interacting with customers builds a positive emotional connection with your brand. When people love you, they’re more likely to share positive reviews. Sharing food pictures and customer reviews have a huge effect on potential clients who haven’t visited before.
Mastering the Art of Digital Marketing
Clients love it when there’s something new on the menu. The same thing goes for marketing strategies. Keeping your brand fresh and getting lots of positive reviews means mastering the art of modern marketing – digital marketing.
Of course, food is what you do best. If you need help to perfect your restaurant’s online presence through incredible digital marketing, working with our pros is the way to go. Contact us to discover innovative online marketing solutions that boost restaurant sales. Quality branded restaurants with an amazing social media presence are our specialty.