At some point, it’s happened to all of us. You log on to your favorite online store and see something that catches your eye―let’s say it’s a brand-new flat screen TV. Sure, you could use a new TV, but that specific one might be out of your budget range, so you close the window and move on.
The next day, you see an ad for the same TV on your Facebook timeline. You close Facebook and switch to a search engine to look up something, and in the results, you see the same TV looking right at you again. You hold out, but another day later, not only do you see that TV in your advertisements, but you see its slightly older version for $200 less – and you give in and buy that flat screen TV!
When marketers run their ads, they anticipate this triumphant return on investment. With repeated exposure, something is bound to catch your eye. This is the magic of digital display targeting; the kind of result KOB Advertising can provide for your product or service.
How Do Display Advertisements Work?
Ads may appear as text, GIFs, banners, or even videos. Because the ads are tailored to specific users already interested in the items presented, it makes the chances of a purchase—immediate or eventual—almost inevitable.
How Display Targeting Helps Your Busines
At some point, ad targeting has compelled us all to make a purchase. Almost anyone who uses the internet can speak to its effectiveness. However, how does ad targeting help your business? Here are just a few benefits for you to keep in mind when considering ad targeting:
- Display ads are attention-grabbing. No matter how well you train yourself to avoid impulsive spending, it’s hard to ignore the one image moving to the left of your screen. Eventually, potential customers will take a look and re-consider investing in the product or your brand.
- Even if viewers are determined not to purchase anything at that moment in time, they are now aware of your brand, your product or service, and the value you offer. When they are ready to make a purchase, this will play a role in the company they choose.
- Targeted display ads tend to appear before the same person, over and over again, while they go about their day. Viewers who have been exposed to the same product or service multiple times are more likely to seal the deal with a purchase.
Naturally, this type of advertising helps to boost company sales, thus driving profits and helping you to grow and expand your business.
Elements of a Display Ad
Now that you know the process behind the magic and the benefits it provides, the next step is how you can reap these benefits for your business. Here are a few easy steps to get you started:
- Design: When customers know next to nothing about your business, they will judge the quality of your product or service by the appearance of your ad. Unless you are handy with graphic design, it is a good idea to hire professionals to create the graphics for your ad.
- Distribution: Many companies promise to get your ads on websites across the internet. However, the most trusted distributor is Google. If you’re unfamiliar with Google Ads or other social advertising platforms, connect with KOB Advertising.
- Settings and Targeting: Remember that many other companies use digital display targeting. Therefore, it is essential to choose the right keywords alongside other important factors to ensure you are reaching the target audience that best suits your business needs. You will also want to pay attention to the level of competition―resulting in cost―of bidding for specific keywords.
Creating ads are relatively easy, but creating high-quality, targeted display ads that guarantee results is not so simple. To ensure your ad gets off to the right start and brings in sales, consider partnering with a digital advertising agency to oversee and direct the process from start to finish.
Partner with KOB Advertising
There are a lot of businesses running targeted ads that are not yielding the results they need for their business. This is because they are making simple errors that only a professional may catch. While digital display targeting is a highly effective way of attracting sales, your business will not be the only one using it. Partner with advertising professionals to help you find your competitive edge.
As a professional digital advertising agency, KOB Advertising would take the opportunity to establish the marketing goals of the business and its current progress. We would then work with your company and other marketers on your team to craft the right strategy to develop messages that would best resonate with your audience.
Once the initial details are ironed out, we move on to creating a professionally designed digital ad—or several—continuing to work our way down the list of steps provided. We would then assist you in setting up analytical software to help track the success of your ads so you could see how much of your sales are coming from this marketing channel.
Start Your Display Campaign!
If you are seeking an experienced and professional digital advertising agency to help you with your digital display advertising goals, contact KOB Advertising and check out our testimonials.
To find out more about what we can do for your business, call us at 505-308-0779 or fill out our contact us form. We can’t wait to get started on your new campaign!