Retargeting is a powerful and effective method of paid advertising when executed correctly. Imagine you are shopping online at your favorite store looking for a new pair of sunglasses to wear at a game you have tickets to this weekend. You poke around and find one you love, so you put it in your shopping cart, then someone rings the doorbell, and off you go. Later in the day, you jump back on the computer to surf the web, and everywhere you go you see an ad for the very same pair of perfect sunglasses. You remember you never checked out earlier that day, so you return to the site and are sporting your new sunglasses later on in the week.
As a customer, retargeting enhances your experience on the web. As a business owner, your customer loyalty rate is improved and you capture more sales from those “on-the-go” customers.
How Does Retargeting Work?
Brands that create paid search marketing campaigns like this will place a retargeting pixel, or a snippet of code, on their website. When you visit their site, a cookie is set on your browser, allowing the brand to follow you around. Your behavior is tracked not only on the brand’s website but also after you leave and visit other qualifying sites.
Advertisers will capture things you view, pages you went to, how much time you spent on different sites and much more. This allows them to display relevant ads to keep their products and/or services top-of-mind. Businesses are aware that a lot of people aren’t going to buy during their first visit to your website. Retargeting is a less aggressive way of getting people to keep thinking about your brand or the products they viewed long after they leave your site.
Why Choose KOB?
KOB Advertising is here to work with you to create an effective retargeting strategy that is specifically designed based on your business goals and industry. Search retargeting can be combined with other paid search marketing campaigns to create a digital marketing strategy just for you as you can see from the variety of services we offer. We have experience working in many types of industries including retail, food and beverage and travel. We are a group of highly experienced and talented digital marketing experts located in New Mexico that are ready to put all that expertise to work for you and with you. Contact us today to learn more.
