IP targeting is an innovative way to reach new clients for local businesses and national companies. This type of targeting allows you to reach specific neighborhoods, cities, and regions with relevant paid ads, promoting more engagement and conversions. If you haven’t added IP targeting into your SEM strategy, make sure to reach out to KOB Advertising today. We’ll help you understand how IP targeting works, and how you can optimize your paid digital marketing ads.
What is IP Targeting?
IP targeting is a paid advertising technique that picks up a web visitor’s location, allowing personalized ads to be delivered to the user of a specific IP address. All computers that are connected to Wi-Fi have an IP address that indicates its location, whether it’s at the office or home.
For customers, there are no extra steps required to see targeted ads. Their IP address, assigned by their internet service provider (like AT&T or Comcast), is trackable and can be used to create unique and relevant experiences for consumers based on location.
How IP Targeting Works
When you partner with KOB, you can learn how to set-up certain IP targeting filters in Google Adwords and other online advertising platforms. We’ll work with you to define a specific region and create custom advertisements for each area. For example, if you’d like to target people within 15-miles of your restaurant, we’ll setup IP filters in your paid ad platform(s) that advertise your brand name, website, and other messaging you want to convey to your potential customers.
The same process can also be used for B2B marketing and other industries. Businesses often share the same IP address, and once you learn what their company uses you can create targeted campaigns for their viewing.
Why IP Targeting Matters
IP targeting is a low cost, effective alternative to direct mail campaigns. You can reduce your ad costs and perform a more targeted campaign because you are only showing ads to exact addresses where your target audience is. You can also create more relevant ads that speak to each customer.
Why Choose KOB?
There are a variety of agencies and marketing experts that advertise their paid marketing services, but we are the leader in search engine marketing for Albuquerque businesses. Our goal is to get you the highest return on investment possible, while also advertising your business with the message you want. Our process is simple; we get to know you and your business first, what your goals are, who your competitors are and what you are trying to achieve.