How many times have you been online looking around for something, find the “right” product, but skip out on purchasing it because you’re called away to tend to something else? Then, when you’re able to get back online, you see other websites displaying that same product? That is an excellent example of behavior targeting.
When this digital advertising technique is used effectively, these targeted ads will display specific ads based on audience interests, what they want to buy, what they don’t like, websites they visit, what they need and where they are in the buying process. This helps businesses deliver more relevant ads and increase their calls and purchases.
How Does Paid Targeting Work?
When a person visits a website, a “cookie” is left on their computer to track their actions and movements. This data is then transferred into digestible metrics that businesses and marketing agencies can use to customize their ads. With the right marketing team behind your business, you can push out high-targeted ads that convert to real sales.
Why Does Behavior Targeting Matter?
KOB Advertising uses the information captured from customer behavior to create a customized paid search campaign that better serves and speaks to your customers. With the digital world rapidly changing, relevant experiences is the best way to keep up with your customers. We target potential clients that are interested in your products, clients who are most likely to convert, and clients who are already headed down the sales funnel. The ads we create will be relevant to them and will increase your business’ ROI and engagement.
Additionally, we’ll be able to carefully monitor your customer’s behavior to create more relevant landing pages and content.
Why Choose KOB?
KOB Advertising is a leading digital marketing agency in New Mexico, with years of print, digital, and commercial experience. We have an extensive history working with many industries, including automotive, retail, healthcare, legal and restaurants. We offer a wide range of paid advertising services, so if you think behavior targeting might be part of a bigger plan, then you’ve come to the right place.