Think of demographic targeting as a big umbrella that seeks to land your ads in front of the right audience at the right time. With the help of demographic targeting, you can advance the results of your SEO campaign and make the most of your paid advertising budget all at once. Let’s take a look at what demographic targeting is and why it works:
What is Demographic Targeting?
Demographic targeting seeks to answer simple questions about who your intended audience is. For instance, we seek to create ads that are directed by age, gender, geographic region, annual salary, home ownership, children in household and more. All of these identifying characteristics tell us a lot about the potential customer and how to make your product appeal to their needs.
Why Demographic Targeting is Important
Demographic targeting seeks to make the most of your marketing budget by ensuring that all ads displayed are directly relevant to the viewer. For instance, cosmetics ads are most often targeted to women, and further categorized by the age-appropriateness of the product itself. Certain brand name products are marketed to particular income ranges and households. On the other hand, hair growth supplements are almost exclusively geared toward men, especially those over the age of 40 and above a specific income range. Placing your ad in front of the right customer means that every impression counts and that the resulting action is more likely to turn into a conversion. When used in conjunction with PPC services and other marketing techniques, demographic targeting is highly effective.
Why Choose KOB Advertising
KOB Advertising is a top search engine marketing agency in Albuquerque. We have been offering digital marketing services in New Mexico for many years, dealing with clients across a broad spectrum of industries. We will work with you to develop strong buyer personas, followed by targeted campaigns that will speak to each demographic that is represented in your customer base. The result is that your paid search marketing campaign will get more attention and higher quality clicks than ever before thanks to the research and planning that we put into all of our marketing strategies.
If you are ready to take your paid advertising to the next level, contact KOB Advertising today. We’ll be happy to schedule a consultation with your team to determine which demographics need targeting, and how we can bring about a big wave of leads for you.
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