Who would have thought that quizzes and contests would one day be the fastest way to go viral on the web? Including quizzes in your marketing strategies serves multiple purposes. First, it gets your followers to actively engage with your brand by contributing their own opinions. Second, it gives them a means to easily recruit their friends by sharing the quiz or contest and getting other people to sign up. A well-crafted social media quiz can produce serious results when it comes to increasing brand awareness.
Crafting Great Contests
The perfect contest marketing strategy needs to be both believable and fun. If your contest appears to be giving away something too valuable, or it is an obvious grab to gather email addresses from you to spam later, people will not be willing to engage. The best contests are those that require some kind of personal response from the applicant, such as a photo captioning contest or a survey, in order for the individual to be entered to win. The prize at the end should be something reasonable and typically valued under $50 unless it is a major one-time promotion. Internet users are savvy enough to know that no business can give away its premium products for free all the time. If they believe your offer is too good, they will assume it’s a scam.
Encourage People to Recruit Their Friends
Another aspect of a successful quiz campaign is getting users to share the quiz with their friends. Often you can give that person extra points or entries into the contest for each friend that they get to vote or take part. If your quiz has an element of humor to it, many people will be likely to share it with their friends just for the laughs. This is simple to do and can really send your brand viral.
Remember to Gather the Data
Some of the most successful quiz campaigns to date have been those that ask users which new product flavor or design they want to see most. Asking the opinion of your customers is a free and easy way to gain insight into what they want most out of your brand. Even narrowing the data down to a single feature that users want most can be incredibly helpful for your development team. Of course, you have to a have a means of compiling and tracking that data as it comes in so that you can make good use of it later on. It can also give you some interesting insights into your customer demographics and any parts of your market that you may have been missing before.
Customize to Fit Your Audience
The real magic of using contests for lead generation is that they can be used no matter where you are in the process of building your fan base. Whether you have 100 followers or 10,000, a contest will get people talking about you. It is not uncommon to see contests going viral and drawing thousands of new customers to a page. Of course, you have to be ready to produce fresh content for all of those new followers once they arrive.
Finding a Reputable Marketing Agency to Work With
If you are searching for a way to add contests and quizzes to your existing social media marketing strategy, you need to call on a trusted marketing agency in Albuquerque. KOB Advertising knows just what to do to write quizzes and contests that your followers will engage with and give them the power to share your products with their friends in a less intrusive way than regular advertising. Contact us for more information today.
