There are video ads everywhere ― online, our phones, gas stations, TVs. For most, viewing a video is much easier and more convenient when they’re on the go. The reasoning is simple; Would you rather take the time to read the paper or watch a quick video about the same story?
KOB Advertising can help you from concept to creation with your commercial video productions. If your goal is to acquire new leads, increase brand recognition, trust, conversions, and/or credibility amongst your target customer, video is the way to go!
Why You Should Be Using Video
Vision is the most dominant of our senses as our brains process visuals much faster than text. Businesses of all sizes are increasingly incorporating video productions to communicate their message. It is incredibly versatile and profitable with research findings showing statistics where marketers who use video grow revenue exponentially faster than non-video users.
There are many advantages to using video ads, some of which include:
- Increasing your sales and conversions. Part of the consumer’s purchase process involves research on products they are interested in. Watching videos of the product prior to purchase has become an integral part of the buyer’s journey. In fact, purchase rates are much higher after watching a video about the product online.
- People share videos. Consumers are looking online for products and services like yours. As social media is a significant part of one’s everyday life, it stands as the most common place for one to do research.
- Videos reach the widest market. In today’s day and age, video currently accounts for half of all mobile traffic. This gives businesses the opportunity to successfully communicate and promote their products/services to their audience.
- Video does well with mobile users. What do people usually have with them everywhere they go? You guessed it. Their cellular phones. Typically, all individuals carry their phone on them and participate in a lot of mobile surfing during the process ― most of which involves watching videos. With KOB, we ensure your videos are designed for mobile and following ADA compliance best practices. Learn more by contacting us today.
- Search engines love videos. If your video is well thought out and has a description, title, tags and a solution to what consumers are looking for, it will get high rankings in search engines. With each production, we take search optimization into consideration.
- Videos let you convey vast amounts of information in a short timeframe. Video is powerful, effective, and allows you to say a lot in a very short span of time. One video alone could express the information of five different web pages.
- They tell a better story than other formats. Videos are easier to watch than reading an article. People can relax and enjoy simply watching a video with minimal effort.
- Lastly, your competitors are already doing utilizing video and stealing your customers. When we start production for your commercial video, we take a look at your competitors to see what they’re doing, and how we can disrupt your their traffic and visibility.
Video Advertising is Everlasting
Video advertising is not going away. Though not every business out there may be on board, it presents an enormous opportunity. Companies use commercial video advertising to spread the word quickly and effectively about their business. You can set your video ad to go out to a targeted group of people that fit your key demographics, making this a powerhouse marketing technique.
The future of video is looking bright and is expected to become a key revenue generator for marketers! It is a technique that drives engagement, conversion, and brand recognition unmatched by other mediums. While it is true that it is not a cheap tactic, the rewards far outweigh the cost. It is all about testing and learning what works for your target audience.
Why Choose KOB Advertising?
Whether you are an established business or just taking off, utilizing a successful advertising agency is essential to your success. KOB Advertising, located in the heart of New Mexico, offers a wide range of services and has experience in a variety of industries. We’ll help you create a video that stands out, making your video more “shareable” and valuable.
If you are ready to start your video advertising journey, contact us today.