Safe Start is a collaboration with KOB 4 and local business leaders who are focused on jump-starting our economy in a safe and responsible way. We want to be pro-active …
KOB Adjusts Business for Covid-19
The KOB 4 staff has taken all of the necessary precautions to keep ourselves and the community safe and healthy. We started taking steps to comfortably and conveniently work from …
What Is OTT Marketing & Why Does It Matter?
When people first learn that OTT marketing refers to over-the-top marketing, it tends to obscure the actual meaning. You might begin to think of the new trend toward ads that …
When Should You Start an Event Marketing Campaign
When it comes to promoting your event, timing can be everything. It’s essential to create a solid event marketing strategy that will make sure you get the most effective use …
Digital Marketing for Restaurants: A Recipe for Success
In today’s online world, people don’t turn to the phone book or newspaper when deciding where to eat. They go online instead. To help your restaurant flourish with a large …
Retail Marketing: 5 Ways To Promote Your Business Online
Maximizing retail profits means increasing the size of your customer base. Now that many people prefer to shop online, it’s time to take retail marketing into the digital realm. Here …
5 Benefits of Email Marketing
When people talk about marketing strategy, there is plenty of consideration for traditional media outlets and social media platforms. However, email tends to get forgotten. In today’s fast-paced, online world, …
What Are the Major Benefits of OTT?
What is OTT? It’s no shock that the internet is here to stay. Not only is the internet delivering additional services to the consumer, but traditional media consumption is also …
How to Use Search Engine Marketing to Generate Quality Leads
Have you ever noticed the ads strategically placed above your organic search engine results? They exist as a result of search engine marketing, or SEM. Though you hear a lot …
Learn How You Can Build Trust and Sales with the Right Digital Presence
By Meridee Barker, KOB Advertising Account Executive Do you know how you can build trust through your marketing messages? As your mom probably advised: you never have a second chance …
