Despite a huge variety of advertising options available today, many companies continue to advertise on broadcast TV. This method of advertising still has far-reaching viewership and can give your company a high rate of return on your investment. Television advertising is a popular and efficient means of reaching potential customers, even in today’s digital world.
What is Broadcast TV?
Any time a household uses an antenna to pick up a TV signal broadcasted over the airwaves for free, they’re watching broadcast TV. These broadcasts and channels are free to the user. Channels include popular, far-reaching networks usually with news stations such as NBC and CBS, as well as local independent stations. In contrast to cable stations that need specific subscriptions, viewers can access over-the-air programming with inexpensive and easily accessible equipment.
How Has Over-the-Air (OTA) TV Changed?
Some TV viewers who have been locked into cable contracts for a long time might think of broadcast or over-the-air television as the analog signal of the past. Fortunately, analog TV was replaced by digital frequencies a decade ago. Customers choosing to view broadcast network or local TV stations now have a high-quality experience that can exceed the quality of cable television.
- High-definition clarity: Modern antennas were developed with technology that allows higher definition and greater clarity than those of the past.
- Less signal compression: Fewer channels on broadcast mean fewer channels subject to signal compression, which results in a crisper picture and better sound quality.
- Digital tuners: Since 2007, all modern televisions have a built-in digital tuner, so no extra equipment is needed to convert the signal from the antenna to the TV.
- Antenna options: Unlike antennas of the past, modern antennas can be installed outdoors or inside the house. They are smaller and more discrete than old versions of antennas.
Broadcast Television’s Comeback
For a while, cable and satellite television ruled viewership. Most households were willing to pay a premium for a subscription service to get channels and programming that were otherwise unavailable. That changed with the availability of streaming services. In recent years, many viewers choose to forego cable or satellite altogether, opting to subscribe to a streaming service and view channels that were previously only available with cable. These streaming services typically do not include local broadcast TV, so many households complement the streaming service with an antenna. This has led to a rise in OTA television viewership and a comeback for antenna-based broadcast television.
Benefits of Broadcast Television Advertising
What does the resurgence of antenna-based broadcast TV mean for companies looking for advertisement opportunities? The answer is viewership because your advertisement will reach more viewers than ever before. Pricing for this type of advertising is still affordable, and the competition for commercial ads is lower. Even with the growth of streaming services, television remains a staple in most households. A quick advertisement on television can direct the potential customer to a more in-depth experience on the company’s website, maximizing exposure with minimal investment.
Broadcast TV Advertising with KOB
If you want to learn more about the advantages of broadcast television advertising, or are ready to get started on the path to launching your advertising campaign, contact KOB Advertising today. The marketing experts at KOB Advertising will direct you to a campaign that will benefit your company and help you gain the exposure you want.