When people talk about marketing strategy, there is plenty of consideration for traditional media outlets and social media platforms. However, email tends to get forgotten. In today’s fast-paced, online world, it is imperative for companies to utilize the full expanse of digital technology to market to the right clients effectively. Luckily, the advantages of email for business communication and marketing campaigns are numerous and can work wonders for raising brand awareness and maintaining a strong relationship with clients.
Cost-Effective and Eco-Friendly
Traditional mail requires printing and mailing costs. The cost of massively producing and sending physical paper products is significant compared to that of entirely digital marketing. Correcting mistakes and typos on printed media can be twice as costly while email permits much faster and cheaper correction options. For these reasons, email marketing is one of the most cost-effective forms of marketing available today. Additionally, the purely digital format cuts down on paper production, making this method far more environmentally responsible and sustainable in the long run.
With a click of a button, you can have a customized message or campaign sent to the inbox of hundreds of individuals. Using email to communicate with customers or potential clients can allow you to create uniquely targeted messages towards specific demographics to maximize your marketing effectiveness. Spend less time casting an enormous advertising net and spend more time securing new and loyal clients by reaching the right audiences from the start. This also helps make testing content with new audiences much easier thanks to this format.
The internet has entirely transformed our methods of communication and the transmission of information. Not only can business-owners send a message out to thousands of consumers at once, but now consumers themselves can forward and share the message to friends and family outside the original and intended audience with lightning speed.
Email marketing allows for the fast and easy spread of information, but the ease of communication on the part of consumers and targeted audiences helps this information spread even faster to wider demographics. Emails and viral marketing go hand in hand, providing companies the opportunity to reach a much larger expanse of potential clients than previously anticipated.
With any business, creating an unforgettable marketing campaign is a key component to establishing a strong brand concept among consumers. Having a memorable brand helps people remember your company and the services you offer, leading to more sales and customer loyalty. Using email can provide the opportunity to create original and specialized branding that stands out against the competition. Creating numerous, one-of-a-kind emails can help your brand stick out in customer’s minds more easily compared to just a few repeated advertisements in other media formats.
On-Demand Metrics and Insight
One of the best advantages of email is how immediate and precise your analytics can become available to you. Traditional advertisements through television or websites often supply broad estimates, and it can take weeks or even months to see significant results of a campaign. With email, you can view real-time analytics with precision and consistency at any time. These metrics also provide insight into customer habits and their interaction with a particular email to help you see what works well and what doesn’t. Improvement and growth can happen much sooner with digital metrics.
Let KOB Advertising Help Your Business Succeed
The key to effective email marketing requires consistency and a knowledgeable approach. To help your company grow and stand out against the crowd, get in touch with KOB Advertising. We work with you to learn what makes your company special and provide a full marketing analysis. Contact us today to learn more about how we can develop a unique marketing plan for your business.