Geo-targeting is an integral part of any comprehensive marketing strategy. If you haven’t been working on geo-targeting, you should be considering how it can enhance your paid search marketing campaign to take things to the next level. Here’s everything you need to know about geo-targeting and digital marketing in New Mexico.
What is Geo-Targeting?
Geo-targeting is the practice of focusing your paid advertising efforts on a specific geographical location. Google AdWords and other online marketing platforms typically provide tools that allow you to choose specific cities, counties or regions where you want your ads to show. However, you can also accomplish geo-targeting by using geographically specific keywords like city names in your blog posts.
Why Geo-Targeting Matters
Geo-targeting is particularly important for any company that wants to make the most of their marketing budget. If you are not targeting your ads geographically, people around the world could be seeing your ads when they search for broad terms that relate to your site. If you are not paying for clicks, then you may not mind the extra attention. However, if you are paying for the clicks, you don’t want people outside of your area eating up your PPC budget. For retailers, shipping products outside of the local region are possible, but for service providers, there is a limit to how far your team can go to service a customer. Being able to target specific areas can also help fill in holes in your customer base as well.
Geo-Targeting in the Mobile Age
The genius behind geo-targeting is that Google and other search engines take into account the physical location of the people searching for you. Since so many searches are conducted on mobile devices today, your potential audience changes each day as new people enter your area and search from their phones. Once they leave your area, your ads will no longer be visible to them. This helps ensure that your ads are appearing only for those people who are likely to come to your place of business, or who need your services locally.
Geo-targeting is the perfect companion service for any existing digital marketing campaign in New Mexico. It can narrow down the field for your ads and provide a higher rate of return by pre-qualifying customers through their search location. For more information, contact KOB Advertising, your local search engine marketing agency in Albuquerque. We can answer your questions and demonstrate the benefits of geo-targeting so you can see the real returns.